Pikachu Meets Pharrell: Billionaire Boys Club Marks 30 Years of Pokémon With a Nostalgia-Packed Capsule

Three decades on, Pokémon is still shaping pop culture, and Billionaire Boys Club is stepping up to mark the occasion. The streetwear label has unveiled the Pokémon 30th Anniversary Collection, a capsule built around the franchise's anime legacy and BBC's signature graphic language.

This is not the first time the two worlds have crossed paths. Billionaire Boys Club, founded by Pharrell Williams and NIGO on the idea that "wealth is of the heart and mind, not the pocket," first teamed up with Pokémon in 2022. This new chapter picks up where that initial linkup left off, with a wider offering of apparel and accessories.

The creative direction looks back to the first-generation anime series. Vintage character artwork takes center stage, featuring Pikachu, Mewtwo, Charizard, Jigglypuff and Eevee, along with the fan-favorite Squirtle Squad in their sunglasses. These motifs appear across wardrobe staples including graphic T-shirts, heavyweight fleece hoodies, relaxed trousers and structured outerwear jackets.

The capsule also includes a selection of themed lifestyle accessories, among them an archival cap keychain.

The Billionaire Boys Club x Pokémon 30th Anniversary Collection is set to release on November 13 through the international BBC online store.