Summary
weber teams up with custom R/C car label BLOCKHEAD MOTORS on a T-shirt marking the 20th anniversary of 'Cars'An oversized Lightning McQueen graphic and the slogan “Lightning Speed Ahead” anchor the front, with both brands’ logos on the backThe tee arrives in white and black, packaged in a sleeve inspired by 1990s promo record jackets
weber and BLOCKHEAD MOTORS have linked up on a graphic T-shirt celebrating 20 years since Cars first hit theaters. The collaboration pairs weber with BLOCKHEAD MOTORS, a name with a devoted following among custom R/C car fans, and puts the film’s star racer front and center on a tee offered in two colorways and in both adult and kids’ sizes.
The front of the shirt is built around Lightning McQueen, whose likeness is printed large across the chest. Paired with him is the phrase “Lightning Speed Ahead,” a line that plays directly off the character’s name and gives the graphic its forward-moving energy. The scale of the print keeps the focus squarely on the film, letting the tee read first and foremost as a Cars piece.
Flip the shirt over and the branding takes over, with weber and BLOCKHEAD MOTORS’ logos sitting together on the back. The split between a movie-led front and a logo-led back mirrors the two worlds the collaboration draws from, the film itself and the R/C car culture BLOCKHEAD MOTORS is known for. Both white and black versions are available, and the inclusion of kids’ sizes makes it a release parents and children can wear together.
Packaging is where the drop goes a step further. Rather than arriving in a standard poly bag, each tee comes housed in a sleeve modeled on the record jackets used as promotional items in the 1990s, turning the purchase into something closer to a collectible than a simple shirt.
The timing gives the release extra resonance. Cars debuted in 2006 as a Pixar production, introducing Lightning McQueen as a cocky rookie racer who finds perspective in the forgotten Route 66 town of Radiator Springs. Two decades on, the film’s original audience has grown up, and a tee available in both adult and kids’ cuts speaks to a generation that can now share the movie with its own children.
The weber x BLOCKHEAD MOTORS Cars T-shirt drops October 31 via the weber and BLOCKHEAD MOTORS online stores.
https://ift.tt/l5gT9Hs All credits goes to Hypebeast Group.