Summary
Kim Jones OBE has officially announced his self-titled label KIM JONES debuting with a Fall/Winter 2027 collectionThe apparel lineup will be predominantly manufactured in Japan alongside Italian-made leather goods at a considered price pointRetail distribution begins online in mid-2027 followed by the brand's first flagship store opening at Central Yards in Hong Kong in October 2027
Kim Jones has officially announced the launch of his brand KIM JONES, marking the return to his own eponymous label with a debut Fall/Winter 2027 Collection. Building on over two decades leading global luxury fashion houses—including artistic director tenures at Louis Vuitton, Dior Men, and Fendi—the standalone label introduces a new independent chapter for the British designer.Designed with versatility at its core, the collection offers a broad wardrobe unrestricted by traditional menswear or womenswear categories. The apparel range is predominantly manufactured in Japan to uphold precision craftsmanship, while the leather goods line is produced in Italy. Positioned at a considered price point, the label combines street culture fluency, heritage utility, and high-fashion tailoring.
“After many years working with incredible houses and collaborators, it feels like the right moment to do something under my own name again,” stated Kim Jones OBE. “This brings together the things I’ve always been interested in — fashion, art and design — and gives me the space to work with people I admire and explore new ideas.”
The physical launch strategy centers heavily on the Asian market following its global digital debut. The brand's physical retail rollout will be anchored by its first brick-and-mortar storefront at Central Yards in Hong Kong, followed by additional store openings across Asia and partnerships with selected global stockists.
The KIM JONES Fall/Winter 2027 collection launches mid-2027 exclusively via kimjones.com, followed by the flagship store opening at Central Yards in Hong Kong in October 2027.
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