Summary
DSM's Kei Ninomiya FW26 campaign features a diverse cast of international creatives Hiroshi Fujiwara, Hirokazu Kore-eda and more.The collection concept subverts football apparel, reworking sportswear into cultural expression.Available now across DSM flagships and online platforms.
Dover Street Market and Kei Ninomiya have teamed up for a striking Fall/Winter 2026 campaign that highlights a diverse ensemble cast of international creatives. The campaign brings together artists, musicians, models and tastemakers from varied disciplines, spanning figures such as Hiroshi Fujiwara, acclaimed filmmaker Hirokazu Kore-eda, actress Miwako Ichikawa, costume designer Michiko Kitamura to Avu-Chan - the lead singer of alternative Japanese band Queen Bee - and more.
At the core of the collection's concept is the subversion of football apparel, taking sports-derived garments beyond their traditional field settings and expanding them into a broader cultural language. By stripping these athletic motifs of their original context, the lineup transforms a strictly codified sport into a medium for free thinking and uninhibited expression. Designed as "clothes for nameless communities," the pieces break down the rigid boundaries of defined fanbases or subcultures, thus bending the rules within a sportswear framework.
The DSM Kei Ninomiya FW26 range is now available across the retailers' flagships and online shops.
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