Summary
The SS27 collection features the new Italian Econyl-based Feather family, as well as Run Wild pants that introduce a convertible zip-off construction
UNNA's latest range is set for a global launch in Spring 2027 across select retailers
At the tail end of Paris Fashion Week, Stockholm running label UNNA has presented its forthcoming SS27 collection. Built around the idea that running should feel good rather than punishing, the brand keeps chipping away at the sport's more intense, performance-obsessed edges, making technical gear that works just as well for morning miles as it does for the rest of the day.
The line draws heavily from retro sportswear styles, pairing 90s-era fits with modern fabrics built for how people actually move today. That mix shows up clearly in the new Wavy 90's Tee, a loose, vintage-leaning update to the brand's signature striped shirt. Beneath the throwback styling, the materials do the real heavy lifting in this collection. The new Feather family, including a T-shirt and a long sleeve, is made from Italian Econyl, a recycled polyester with a light, almost mesh-like hand feel.
On the bottom half, the Run Wild family adds board short-inspired pieces with subtle pleats and built-in technical belts. The Run Wild Pants can zip off at the lower leg to convert into three-quarter length, and the collection's outerwear closes out with the Merino Sport Zip, a merino-blend hoodie meant for chilly starts, cooldowns, and general layering once the run is over.
Made in carefully selected EU factories, the brand's approach to the forthcoming season is more about subtraction than addition. "With SS27, we focused on reducing rather than adding," says founder and Creative Director John-Ruben Holtback. "Making products that feel lighter, simpler and more versatile. Technical pieces that don't necessarily look technical, and clothes you can leave the house in before your run and still want to wear long after it's over."
UNNA's Spring/Summer 2027 collection launches globally in spring 2027 through the brand's webstore and select stockists.
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