Summary
- Pokémon x PUMA campaign celebrates 30 years of Pokémon, spotlighting Espeon and Umbreon in apparel and footwear
- Key pieces include Mostro and Fade Nitro sneakers, PUMATECH-X tracksuits, oversized jerseys and Pikachu-inspired All-Pro Nitro 2
- Launches globally April 2, priced $40 – $150 USD, in family sizing
Official campaign images for the upcoming Pokémon x PUMA Collection have been revealed. In celebrating the franchise’s 30th anniversary, the campaign visuals highlight the contrast between Espeon, the Sun Pokémon and Umbreon, the Moonlight Pokémon -- creating a narrative of light and shadow that runs through both apparel and footwear.
Everyday silhouettes such as T-shirts, hoodies, and shorts are styled with minimalist motifs and clean graphics, while sport-driven pieces like the PUMATECH-X tracksuit and oversized jerseys feature uniform-inspired numbers referencing the two Pokémon. Complementing the clothing is a technical footwear lineup featuring reworked versions of the Mostro and Fade Nitro, each utilizing daytime and nighttime colorways to reinforce the "Into Another World" narrative. Each pair is finished with custom hangtags and subtle Pokémon detailing, extending the theme across performance and lifestyle contexts.
Accessories including a cap and sacoche, round out the collection, designed for versatility and functionality while appealing to Pokémon Trainers of all ages. The collaboration also introduces a bold court-ready highlight: the PUMA All-Pro Nitro 2, reimagined in a Pikachu-inspired yellow with lightning-bolt accents and custom detailing.
Offered in family sizing, the full collection spans adult and kids’ designs, reinforcing its inclusive spirit. Prices range from $40 USD for accessories to $150 USD for footwear, with the collection launching globally on April 2, 2026, via PUMA's webstore.
Click here to view full gallery at Hypebeast
