Summary
- Sporty & Rich has officially opened its second physical flagship store located on Melrose Avenue in West Hollywood
- The new location spans 5,200 square feet and features an expanded café alongside a private pilates studio
- Design highlights include custom stainless steel fixtures, lacquer ceiling details, and furniture by Pierre Augustin Rose
Expanding its physical presence beyond the East Coast, Sporty & Rich has officially opened the doors to its new West Hollywood flagship. Following the success of its inaugural 2024 SoHo location in New York City, the lifestyle brand introduces its first standalone storefront on the West Coast, taking over a sprawling 5,200-square-foot space on Melrose Avenue.
Designed in collaboration with 22Re, the interior translates the label's aspirational ethos into a tangible environment. The space is detailed with a lacquered ceiling, white oak accents, and custom-designed stainless steel fixtures. Furniture by Pierre Augustin Rose further elevates the physical environment, creating a refined backdrop for the brand's newest and best-selling men's and women's apparel, footwear, accessories, and beauty assortments.
Moving beyond traditional retail, the Los Angeles flagship serves as a comprehensive wellness and community hub. The location houses an expanded café offering non-dairy coconut soft serve, matcha, coffee, smoothies, and organic cold-pressed juices, complete with extensive indoor and outdoor seating. Additionally, the space features a private workout area dedicated to bespoke pilates classes led by industry experts, a concept founder Emily Oberg modeled after her own Beverly Hills home to serve as the ultimate Sporty & Rich headquarters.
“As an LA-based brand, it was important to me that this store reflected our values and ethos in the best way possible,” Oberg said in a statement. “I want the space to be a staple in the community and somewhere people can come and experience the brand in the most authentic way. We’ve expanded on the NYC store’s wellness and cafe concepts, bringing them to life in a bigger way by offering a larger cafe menu with extensive indoor and outdoor seating, as well as a pilates studio that I designed based on my Beverly Hills home. With this space I was able to build my dream Sporty & Rich HQ.”
Check out the flagship above.
Sporty & Rich
8619 Melrose Ave
West Hollywood, CA 90069
Click here to view full gallery at Hypebeast
