Summary
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Seoul-based brand AMOMENTO has officially unveiled its Fall/Winter 2026 ready-to-wear collection for men and women
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The new season draws deep inspiration from the Yangjangjeom—a traditional tailor's shop—focusing on timeless classicism and restrained beauty
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Debuting at the tail end of Shanghai Fashion Week, the intimate runway presentation featured a live seamstress and nostalgic vintage decor
Seoul-based label AMOMENTO continues its pursuit of enduring values and restrained beauty with the unveiling of its Fall/Winter 2026 ready-to-wear collection. Stepping entirely away from fleeting trends, the brand roots its latest men's and women's offerings in a profound sense of timeless classicism. Inviting Hypebeast to witness the debut firsthand at the tail end of Shanghai Fashion Week, the label curated an incredibly intimate runway experience to perfectly mirror the collection's thoughtful narrative.
Upon arriving at the presentation, attendees were immediately greeted with fresh flowers, offering a subtle nod to the serene nature of the upcoming garments. Enhancing the homey, nostalgic atmosphere, guests were seated on vintage furniture reminiscent of a grandmother's living room. Anchoring the entire space, a live seamstress sat quietly working in the center of the room—a powerful, physical tribute to the brand's meticulous craftsmanship and sharp attention to detail.
The FW26 season itself begins with the nostalgic atmosphere of the Yangjangjeom—the traditional tailor's shop. Guided by this intimate setting, the collection masterfully reinterprets Western-style garments and intricate tailoring details through the brand's unique perspective, which remains firmly grounded in Eastern aesthetics.
Serving as a thoughtful reflection on fading spaces, the new collection acts as a tribute to an era deeply shaped by the value of the human hand. By merging these cultural and historical elements with an immersive physical presentation, AMOMENTO delivers an understated yet highly structural wardrobe that honors the meticulous art of traditional tailoring.
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