A new Spring/Summer 2026 campaign sees Napapijri turn the spotlight onto eight trailblazers to explore identity in an ever-changing world. Hailing from the fields of film, fashion, and even astronomy, the visuals come as a celebration of their courage to be shapeshifters and forge new paths in their own ways.
"It’s about putting yourself out there and taking risks." – Julia Sarr-Jamois"
With the arrival of the Rainforest Next in eight reimagined colors, the Italian brand draws a parallel between their stories and the archetypal jacket, showing how values are not just told, but worn as a badge of honor. Among the cast are fashion director Julia Sarr-Jamois, restaurateur Julien Dô Lê Pham, athlete Maurizio Marassi, DJ Nina Doll, astronaut Paolo Nespoli, multidisciplinary artist Roxane Mbanga and architect Ulf Mejergren.
Heroing the campaign, though, is former footballer and acclaimed actor Vinnie Jones. Best known for his portrayal of Bullet-Tooth Tony in Guy Ritchie’s Snatch and Juggernaut in X-Men: The Last Stand, the actor goes in front of the camera to give fans an unfiltered look at his real and authentic self through answering the overarching question: Who Are You?
"Courage is about attacking rather than retreating." – Vinnie Jones
“Courage is about attacking rather than retreating,” shares Jones as he reflects on the visuals, which are set on the grounds of his countryside home. “I face challenges head-on. You go forward, never back. If you take a positive step toward whatever is in front of you, your demons retreat.”
Similar to the actor, Nespoli recognizes that success comes from “looking to the future,” adding, “you have to think you can do better.” Elsewhere, Sarr-Jamois, who makes her debut in her central London flat, says, “It’s about putting yourself out there and taking risks. Pushing yourself out of your comfort zone.”
Under the same theme, WhoAreYou?, the brand now publishes a new content series on its online journal, Napapijri Bulletin. Delving further into their stories, each feature unites the campaign stars as they engage in conversations on their journey that result in them discovering shared experiences and common values.
Discover the full campaign in the galleries above.
To shop Napapijri’s SS26 collection, head to its website now. You can follow the WhoAreYou? content series on Napapijri Bulletin.
