Summary
- The 68th GRAMMYs highlighted Latin style's global dominance through high-stakes, subversive couture
- Highlights included Bad Bunny’s custom Schiaparelli tuxedo and Karol G’s ethereal Paolo Sebastian gown
- Artists utilized fashion to communicate sovereignty and heritage
The 68th GRAMMY Awards red carpet asserted Latin style as a permanent force in pop culture. The artists in attendance arrived not merely as performers, but as ambassadors of a sophisticated aesthetic movement. Their high-stakes couture communicated sovereignty and heritage, blending historical craftsmanship with modern subversion to redefine the visual language of the evening.
Bad Bunny anchored the men’s fashion in a custom Schiaparelli black velvet tuxedo - the house’s first-ever custom menswear look. Featuring a corseted back and "tape measure" embroidery, the ensemble subverted machismo while offering a meta-commentary on fame. Rauw Alejandro bridged sophistication and urban edge in monochromatic Saint Laurent suit, while duo CA7RIEL & Paco Amoroso delivered a cinematic moment in floor-length, Dune-inspired Versace. J Balvin rounded out the group, exuding established wealth in silk Dior Men and a voluminous overcoat.
The women navigated a spectrum from romanticism to protest. Karol G defined the evening’s ethereal spirit in a sheer, icy-blue Paolo Sebastian gown that captured her Tropicoqueta aesthetic. In a darker turn, Maria Zardoya of The MarÃas stunned in high-necked Alexander McQueen lace, while Andrea Echeverrà provided the night's most disruptive moment in a plush costume of fabric breasts—a punk-rock protest against objectification. Finally, Valentina Ferrer brought high glamour in Tiffany & Co's crystal-embellished Zuhair Murad, standing alongside J Balvin to cement their status as Latin music's reigning power couple.
Click here to view full gallery at Hypebeast
