Summary
- PLEASURES unveils its Spring 2026 “Strange Ways Everyday” collection, reframing daily life as a space for creative experimentation
- The lineup blends bold graphics, utilitarian staples and accessories with playful detailing and rebellious motifs
- Shot in London, the campaign highlights authentic encounters
Los Angeles–based label PLEASURES has revealed its Spring 2026 collection, aptly titled “Strange Ways Everyday.” This latest seasonal offering explores the concept of the ordinary through the lens of quiet disruption, reframing routine daily life as a space for creative experimentation.
The collection breaks down familiar silhouettes to create a unique intersection where functional design meets spontaneous impulse, allowing classic forms to shift into something entirely new. The range blends bold graphics with utilitarian staples, offering a mix of casual wear and statement pieces designed to resonate with the brand’s global audience. True to PLEASURES’ ethos, the capsule channels music, art and subcultural motifs into everyday garments, creating a wardrobe that feels both rebellious and accessible.
Key highlights include graphic T‑shirts, oversized hoodies and workwear‑inspired jackets, alongside denim and track pants that emphasize relaxed fits. Accessories such as caps, scarves and bags extend the collection’s reach, while playful detailing and provocative slogans reinforce the brand’s identity. The palette moves between muted neutrals and vibrant pops of color, underscoring the “Strange Ways Everyday” theme of finding eccentricity in routine.
Shot on location in London by photographer Jason Landis, the campaign follows a group of local artists as they navigate the city through moments of nostalgia and ritual. The imagery captures authentic, lived-in encounters - from wandering urban streets to nightlife - rather than staged narratives, ensuring the clothing is seen in its natural, active context.
The “Strange Ways Everyday” collection is currently available through PLEASURES and its global retailers.
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