Summary
-
LỰU ĐẠN’s Fall/Winter 2026 collection, "All Bets Are Off," signals a profound evolution from the brand’s origins in immigrant survival and "dodgy uncle" archetypes toward a narrative of unapologetic success and quiet confidence
-
Creative Director Hung La explores the tension between sleaze and glamour, reclaiming aesthetics once dismissed as "cheap" through sophisticated tailoring and the brand's signature exaggerated hourglass silhouettes
-
The Paris Fashion Week debut at Galerie Paris Horizon was accompanied by a "Sheisty Asian Games" street activation, where participants gambled for brand-exclusive currency and a chance to win the iconic LD Tracksuit
The LỰU ĐẠN narrative has undergone a powerful transformation. While its origins were rooted in the grit of the marginalized—the immigrant "dodgy uncle" and the street-level hustler—the Fall/Winter 2026 collection, "All Bets Are Off," signals a move from the shadows into the light. Creative Director Hung La has evolved the brand’s signature "dangerous man" from a figure of survival into one of absolute arrival, trading early-season friction for a polished, "winning" energy and a sense of quiet confidence.
This season, the brand boldly embraces "sleaze and glamour" as a form of cultural reclamation rather than irony. Hung La leans into the aesthetic tensions of his upbringing, taking styles once dismissed as "cheap" or unrefined and reimagining them through a lens of high-fashion maturity. While the iconic, exaggerated hourglass silhouettes remain a staple of the house, they are now sharpened by sophisticated tailoring, reflecting a man who has traded the struggle for a seat at the head of the table.
The collection made its debut during Paris Fashion Week at Galerie Paris Horizon, but the real statement happened on the pavement. On January 24, the brand launched the "Sheisty Asian Games," a public activation where participants gambled for LỰU ĐẠN dollars and the chance to win a classic LD Tracksuit via a raffle. This blend of high-end showroom precision and raw street theater proves that for LỰU ĐẠN, the man hasn't just changed his clothes—he’s changed the game entirely, proving that survival was just the prelude to freedom.
Click here to view full gallery at Hypebeast
