Summary
- Market Studios and SEGA have partnered for a new streetwear collection
- The capsule is inspired by Sonic the Hedgehog and his classic characters
- The collaboration will be available on September 12, 2025
MARKET and SEGA of America, Inc. are joining forces for their latest release: a complete streetwear collection that pays homage to the iconic world of Sonic the Hedgehog. Known for their ability to infuse beloved pop culture with a unique creative vision, MARKET has applied its signature style to the high-speed universe of Sonic the Hedgehog.
The capsule brings classic characters from the Sonic universe to life on a variety of apparel and accessories, including embroidered headwear, premium hoodies, and screen-printed t-shirts. Each piece seamlessly blends Market's audacious design with the nostalgic energy that the character has embodied for over three decades. The collection sees the collision of MARKET's branding with Sonic's, evoking nostalgia. Characters like Sonic itself as well as Knuckles, are primarily highlighted.
The MARKET x Sonic the Hedgehog collection will be available on September 12, 2025, on MarketStudios, at Market’s flagship on La Brea, and at select retailers. To celebrate, a free event will be held on Friday, September 12 at the flagship store, featuring a meet-and-greet with Sonic, a gaming tournament, and a giveaway for the first 50 guests.
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