Summary
- Awake NY has launched its Summer 2025 collection
- The release features reimagined seasonal staples like a Mesh Polo, Printed Soccer Jersey, and Classic Striped Shorts, designed for timeless ease
- The collection aims to capture the relaxed and vibrant energy of New York City's summer
As the anticipation builds for New York City's iconic summer block parties and community-driven events, Awake NY is setting the season's rhythm with the unveiling of its Summer 2025 collection. This latest offering reinterprets quintessential summer classics, blending the brand's signature aesthetic with the relaxed, vibrant energy of the city's warmest months.
The collection introduces a thoughtfully curated lineup of seasonal staples, designed to be effortless yet distinct. Highlights include a breathable Mesh Polo, perfect for warm-weather gatherings; a dynamic Printed Soccer Jersey, nodding to both sport and street culture; and versatile Classic Striped Shorts, ensuring comfort and timeless style. Each piece reflects Awake NY's commitment to creating a core offering that feels both fresh and enduring.
Further deepening its connection to the city's pulse, the collection's imagery was notably shot in NYC's iconic City Island. This picturesque locale, where New Yorkers traditionally kick off their summers with fresh seafood and vibrant days at Orchard Beach, provides an authentic backdrop that resonates with the brand's spirit. Featuring returning faces from AWAKE NY’s extended community, the campaign continues their deeply rooted storytelling, emphasizing that the brand's narrative is inextricably linked to the people who wear it and the culture they inhabit.
This Summer 2025 collection is an ode to the urban summer experience, crafted for those who value authenticity, comfort, and effortless style as they navigate the season's festivities and is now available online.
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