Swedish furniture company Ikea announces an unexpected collaboration with Adidas that unites the fashion world with everyday life. In fact, the two companies will work together to create a collection of sports equipment for the home.
The head of IKEA's Design department, Marcus Engman, announced it, commenting on "Teaming up with Adidas, we are able to understand what wellness means to different people. better designed to enable better habits and more active living. "The German clothing company instead comments on the voice of Josefine Aberg "Our goal is to make sports accessible to everyone, working with IKEA, looking for people, especially what are new women, and explore what role the home can play in removing barriers to fitness. "
We do not know what to expect more specifically. Continue to follow us to keep you informed.
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